Ep 22 – YPO – Valerie Reddemann – The Value (And Downside) of a Purpose Driven Business” 

Chico Chamber YPO recently hosts speaker local entrepreneur Valerie Reddemann!  With 20 years’ experience, Valerie is Principal at Hero CMO, a coaching and consultancy firm focuses on helping organizations stand out from the competition through purpose-based messaging and marketing.

Research proves purpose driven organizations have happier and more motivated employees, build a more loyal customer base and, as a result, thrive. But living your purpose isn’t always easy. Valerie shared her experience as both a founder and now consultant to organizations who choose to create value much larger than the organization itself.

Her company motto is “When you break from the crowd, people will stare. Let’s make it worth their while.”

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